Confronted with new challenges, Pharmaceuticals is reinventing itself to cope with pressure from generics, competition from biotech companies, and the desire to expand into markets outside the United States. Traditional Pharmaceuticals companies are under fire for a lack of dynamic new products, especially blockbuster drugs. Rising healthcare costs and reimbursement issues add to the struggle.
Nutraceuticals are enjoying strong growth among consumers who seek benefits from dietary supplements and functional foods and functional beverages for dealing with health concerns, weight management and joint and bone issues.
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